ABOUT ME

I’m Lina Danielle Sefraoui, a French-Moroccan marketing strategist and executive based in Berlin with over nine years experience.

My social media journey began as a micro-influencer, where I explored the intersection of aesthetics, storytelling, and community-building. I then spent more than five years in-house at JUNIQE, where I built and led the influencer marketing department from scratch, scaling it into a key growth channel and mentoring a team of 25 women along the way.

Today, I work as an influencer agent and consultant, supporting both creators and brands through strategic partnerships, structured processes, and a deep understanding of the creator economy. I bring clarity, empathy, and long-term thinking to every collaboration.

At the heart of my work: trust, thoughtful communication, and partnerships built on shared values.

HEAR WHAT THEY HAVE TO SAY

  • "I could not have dreamt of a better leader and mentor for my first job after graduating. In fact, after multiple other experiences, I can still say without no hesitation that Lina has been my favorite person to work with, and her skills, more than inspiring to me, also shaped the rest of my career. You can really tell her success is seeing you succeed, and I’m quite sure working with you will ensure you just that."

    Manon Depoorter

  • "Lina was a wonderful, supportive manager to me during my time at JUNIQE. She did an amazing job in coaching myself and the team with the skills and knowledge for launching and scaling a successful influencer marketing strategy across Europe. What I value the most is her inspirational and driven leadership style that resulted in a great team dynamic, and which I now reflect in my current role as team lead."

    Ella Wahlsten

  • "Lina is an outstanding leader with a remarkable ability to advocate for her team and demonstrate high empathy. Her expertise in influencer marketing is impressive, and she is known for her hands-on approach, exceptional organisation, and structured methodology. She was a true mentor to me and I have been able to learn so much from her!"

    Katharina Loddenkemper

  • "Lina is an incredibly supportive leader who pushes you to grow both professionally and personally. I was very happy to have had her as my mentor, because her genuine encouragement and guidance create a nurturing environment where you feel empowered to reach your fullest potential. Additionally, she ensures that each team member feels valued and motivated, contributing to a positive and productive work environment."

    Jasmin Staudinger

  • "Her ability to create a new marketing channel and grow the team, allowed her to gain ever more responsibilities through various roles. Lina is ambitious and a great leader/sparring partner for anyone on her team."

    Chris Bouwsema